B&M Foods
Food stand site with menu, ordering, hours, and reviews — now serving the Morongo Basin after a seasonal move from Big Bear Lake.
Visit site →// what I manage · 12 channels
// coming next
// the site
Live captures, desktop and mobile.
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// why it's built this way
The brief
B&M is a family-run food stand, not a restaurant with a fixed address — where they trade changes by season and sometimes by week. The site had to sell the food first, but it also had to be honest about a moving target: wrong hours or a stale address is worse than no site at all for a stand people are trying to physically find.
Built around 'where are we this week', not a static address
Hours, address, and trading days all read from one data source (a TradingSlot list with an expiry date on every entry) instead of being typed into each page. When B&M's season changed — down to Twentynine Palms for the winter, back to Big Bear Lake in spring — that's a data edit, not a rewrite of nine different pages. Anything that's lapsed simply stops rendering instead of quietly going stale.
Header and hero: sell the food, prove you're open
The top bar leads with days/hours and the exact address before anything else — that's the first thing someone standing in a parking lot needs. The hero photo is the stand itself, not stock imagery, with the tagline doing double duty ('wherever we're parked this week') so it stays true across the seasonal move without editing copy every time.
Menu page as the real landing page
Food photography is B&M's strongest asset, so the menu page is built to be shared directly — each item gets its own real photo, not a generic icon or a PDF scan of a paper menu (which is what a lot of small food stands ship with). Order-ahead is wired in but gates itself off automatically when there's no active venue taking orders, so it can never advertise a pickup that doesn't exist.
SEO and social built for local discovery
Restaurant structured data (schema.org) plus consistent listings on Google, Bing Places, Apple Maps, Yelp and Nextdoor all point back at one business identity — the kind of signal Google actually uses to answer 'food near me' searches, which matters more for a stand with no storefront than for almost any other kind of business. I run the content channels too (TikTok, YouTube, Pinterest, X, Snapchat, Threads); the owner still runs Instagram and Facebook, and those hand over next.